PROJECT DETAILS
2021
JETRO
HCMC, Vietnam
NC1 Design developed the visual identity and exhibition graphics for a promotional event introducing authentic Japanese food products to the local market.
The design system centers on a symbolic logo composed of geometric patterns inspired by Japan’s landscapes—mountains, waves, fields, and the rising sun—translated into a colorful, modular visual language. A vibrant palette of green, blue, yellow, and red reflects the freshness and variety of Japanese ingredients.
This identity was extended across spatial graphics, packaging, signage, and promotional materials, ensuring consistency from the entrance wall visuals to product displays. Combined with a warm, wood-toned exhibition setting, the graphics created an approachable yet distinctly Japanese atmosphere, reinforcing the values of health, quality, and cultural authenticity.
