YOSHINO MINGEI
category
PROJECT DETAILS
2024
Yoshino Mingei
Okawa, Japan
SCOPE OF WORK
Brand Logo
Booklet
Website
We collaborated with Yoshino Mingei—an artisanal woodcraft studio based in Okawa, Japan—to develop a cohesive brand identity and digital presence rooted in their dedication to traditional craftsmanship. The scope included a new logo, a product showcase booklet, and responsive website layouts for both desktop and mobile.
Drawing inspiration from Yoshino Mingei’s commitment to natural materials and time-honored techniques, our design direction balances subtle textures, generous white space, and quiet typography—allowing the essence of the wood to speak for itself.
The final identity presents a refined visual system that aligns with the brand’s values, supporting clarity across both print and digital platforms.
