BE:AS
category
PROJECT DETAILS
2025
BE:AS – Beauty & Healthy Supplyment
HCMC, Vietnam
SCOPE OF WORK
Interior (Booth Design)
Brand Assets (Packaging – Leaflet – Acrylic Wall Sign – Promotional Display Screen)
Booth design and brand experience for BE:AS – Beauty & Health Supplement at Vietbeauty & Cosmobeauté Vietnam 2025
The booth was designed to present BE:AS as a modern, science-backed supplement brand, with a soft yet premium tone. NC1 integrated a clean exhibition layout with polished stone finishes, soft lighting, and pastel-accented product niches to highlight BE:AS’s full product range.
The backlit acrylic wall sign anchors brand presence at a distance, while a recessed illuminated shelf draws attention to packaging variety. A digital screen and printed leaflets support product communication, and the overall structure remains open and accessible, maximizing visitor interaction within limited booth dimensions.
Graphic elements were kept minimal and on-brand to maintain clarity and feminine appeal throughout the space.
